Amazon, Mass Merchants Win on Black Friday; Malls and Guns Lose

Brick-and-mortar sales during the Thanksgiving weekend went down 6.6 percent, according to RetailNext.

(Bloomberg)—The presents may not yet be wrapped and under the tree, but at least they’re in transit with a tracking number. With spending increasingly moving online, a new set of winners is emerging as the Black Friday holiday shopping weekend comes to a close.

“We are seeing a fundamental shift in who’s considered winners and losers coming out of Black Friday this year,” Bloomberg Intelligence analyst Jennifer Bartashus said. “Whether you’re talking about department stores, mass merchants or specialty apparel chains, consumers are voting with their online spending and driving this evolution.”

Prognosticators went into Thanksgiving expecting this holiday shopping season to be one of the best since the recession, possibly rivaling the boom days of the mid-2000s. The economy is growing, gas prices are low and median wages have been rising. But not everyone can come out on top. Here’s a look at who’s having a merry season — and who’s out in the cold.

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Suraj Shrestha is an associate at Harborside Partners. He has been taking the lead role on research projects; to develop and implement online marketing strategies for search engine optimization and social media marketing. He is one of the core parts for helping to grow business revenue and the company’s online presence.

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