Nurturing leads and getting them to sign a lease is no easy feat, and operators owe it to their hardworking associates – as well as to their prospects – to make the leasing process as simple and as efficient as possible.
To my eye, there are several ways to significantly improve the leasing process, and I’ve summarized a few of these recommendations below.
Make sure solutions and software programs integrate. The lack of integration between property management solutions, lead management programs, online leasing technologies and the universe of other ancillary products has long plagued multifamily.
It’s not uncommon for a prospect to go to a site like Apartments.com, provide some information and request to be contacted by a community. Then, when the prospect goes to the property and talks to a leasing agent, the agent has to ask most, if not all, the same questions again because the prospect’s information didn’t come into the community’s systems. This results in frustrations for both associates and leads.
Suraj Shrestha is an associate at Harborside Partners. He has been taking the lead role on research projects; to develop and implement online marketing strategies for search engine optimization and social media marketing. He is one of the core parts for helping to grow business revenue and the company’s online presence.