Month: March 2020

Branding Your Real Estate Business With Thought Leadership

Every establishment needs to be in touch with potential customers; this is not an exception with real estate investments. Branding thought leadership is essential to real estate dealings. This compilation aims to highlight the benefits of branding considered guidance in navigating the murky waters of the real estate world. Every outlet for business wants to offer that service which is irresistible to those who desire optimum and quality service delivery. Thought leadership in relation with real estate businesses aims to allow real estate service providers related to the problems faced by potential customers; it will enable customers to think highly of your brand and its uniqueness, highlighting the different issues faced and in conclusion setting apart your brand from other players in the field.  Ideally, all dealings in the real estate world solely involve surpassing your well thought out goals, and it consists of producing the results that, in the long run, positively affect your brand.  However, if you want to be a decisive leader, one whose opinions are defining on its own, if you desire to position yourself as a leading voice, by having a distinct brand. One of the best decisions to take in becoming a commercial real estate thought leader is to be consistent and continuously find ways to position your brand as being influential and authoritative.

This involves taking well thought out steps, calculated steps to be a thought leader in the widely acclaimed real estate leader. This is not one status that is attained in a day; it involves deliberate efforts to learn more about the field, creating a credible notion among your peers that you are conscious about this and you are well aware of all the implications and what it takes to be a real estate thought leader. There are many assured ways of doing this; but the most credible forms of gaining a voice in an already stifling industry is to be intentional about the steps you take; growing you and your team’s presence through reliable means such as education, research and long-lasting investment in the industry coupled with assured commitment to your immediate community.  Let’s paint a scenario where you already have a successful real estate outlet, a thriving brokerage business. At all, you are on this page because this is one of the dreams you want to achieve in no distant time. You already know your industry, and you have, through consistent efforts, defined your niche, and you also intend to help others grow in that geometric growth you have experienced. Now how would you go about this? How would go from just a business start-up owner, from one random innovative individual who has an outlet for the buying and selling of assets in the real estate world to the assured and proven expert on real estate matters; a trusted and assured source for consultations on issues of interest, one oozing stream of knowledge for those who dare to tap from this knowledge you possess.

How do you become a unifying voice of inspiration, a defining voice who is passionate about transforming ideas into reality and shapes the way others think about their industry? One particular way to go about this is simple; you work on it and with consistent efforts channeled in the right direction, you are really on your way to becoming what you so much desire. In line with the common saying that Rome was not built in a day, becoming a thought leader, a branding-thought leader in the real estate world is not a day’s job, and it merely does not happen overnight.  It is always the endpoint of determination, consistency, intention and diligence. But with a fast-developing global world, there are many routes you can take to get to that point; depending on you, these routes may even be faster than others. Here are some tested and assured ways you can attain your goal. There are three (3) critical steps to follow in your way to becoming an opinion leader in branding thought leadership. Some of these are:

  1. Take consistent and calculated steps to grow your audience:

Expanding the reach and increasing target audiences is one of the ways emerging businesses expand and drive home their influence. This is not one strange way for you, too, also become a leader in your chosen niche. This is seen as a natural extension of associating with similar industry experts and thought leaders. In linking with individuals or brands with similar aims and objectives, the same goals as yourself, then you are on your way to continue making your voice heard. In doing this, the audience of those you relate with would also become your audience. This is not one difficult thing to do, and it is not one rocket science. It is a typical move in the business world. Take for example, relating to a marketing firm committed to expanding the frontiers of the real estate world. By doing this, you can develop a reliable, loop-hole free strategy to aid your goal of becoming a voice to reckon with in the real estate world. Coupled with this, the use of website blogs, periodic newsletters, and in recent times the use of email marketing, will also further deepen your influence and expand your reach. This is even easier if you have a niche and drive conversion, and each time an individual or a prospective client reads any of the articles or clicks a related link, you have ultimately grown your audience even if it is by that one person.

One guaranteed way of expanding your influence is to be ready to participate in related speaking engagements. Do not turn down any chance to physically speak to like-minded people, to share your dreams with other participants in the industry. Such audiences will want to talk to you, they will want to interact with you and know more about the plans you have, they will ask questions, interactions will be done and in doing this, you will learn more and become an expert in your niche. When doing this, do not forget to record your meetings, these interactions, even take pictures and share on popular social media sites such as YouTube, Facebook and Instagram. By doing this, you can still interact with individuals who are not privy to these physical engagements but are also in the same real estate industry as yourself. Through these mediums, you can even answer other questions thrown at you. This way, you have killed two birds with one stone and you have succeeded in participating in both online and offline interactions. In all, the earlier mentioned mediums if well utilized, have the potential to build your image to the desired level in the industry.

  1. Endeavor to associate with the right people:

As with the common saying, like minds attract. Within professional settings, you should only interact with the right people. Those with which you share the same ideology; building a following among the groups you intend to serve is that which takes time but will yield the needed dividends in the long run. Forming valuable relationships like this is sure to help you with lead generation and drive conversion through the power of attraction rather than promotion, in line with industry experts. In your association with proven opinion leaders in the real estate, you have the opportunity of tapping into their reputation and the needed influence while also expanding your audience by association. In the long run, you will find it that these top opinion shakers will become your peer group within the industry. As it also the norm with other human associations, the people you relate with will tend to help you with your dreams as they would have found out that you share the same ideas and goals for the industry. They are more likely to recommend you to their contacts, their circle of influence as one trusted authority. Hence creating invaluable awareness for your establishment. You also do not have to be concerned if you are increasingly thinking that you are doing too much leaning. It is more like a symbiotic relationship as they also have much to gain by their association with you. As you are indirectly helping to further drive down their influence as a loud voice in the industry.

  1. Network, Network, and never stop Networking:

As it is often mentioned in public circles, the world is one global village. The internet and social networking apps and facilities have made linking of the chief director to that influential individual deep in the tropics of Africa possible. To become a leading voice in the real estate industry, deploying the use of social media should never escape your thoughts. Platforms such as LinkedIn, Twitter, Facebook, Instagram, and other similar social media applications have been known to help in further providing exposure for your startup. Platforms that have been implicated in the times past to be capable of influencing something as crucial as an election. Think about the possibilities and numerous advantages it can provide for your emerging firm. In the use of these platforms, the timing and placement of your links, observing the current trends and latching onto them can help to launch your brand into the public eye, further elevating your position as an emerging thought leader. Learn how to make use of search engine optimization, be on the lookout for rare opportunities than can help to grow your brand. Join reputable and assured platforms where you can list your properties. Platforms that show current market growth, which highlights your reach, shows its relevance and overall helps to position you as a business leader. In another guise, learn that becoming a voice to be reckoned with in the real estate industry is not a day job, its not something that happens suddenly, it is painstakingly done through consistent efforts; it is more like a marathon other than a brisk sprint. There is no reason to do all the above highlighted within a short time. Take your time to learn the ropes and work at your pace to achieve the lofty goal of becoming a branding thought leader in the real estate industry. You want others to acknowledge you as one with the experience, an expert, one that is worthy of listening to and solving related complex issues. This requires time; put the right effort and watch your circle of influence gradually increase.

Thought leadership is considered a very vital part of brand building. It is not an activity that can be done in a rush. Every business owner wants the brand to grow; we all want to achieve the geometric increase that has been panned out for our brand. According to industry experts, becoming a leading voice in the real estate industry requires you sampling the thought leadership template of established brands and think about how it can be applied to your establishment. What most of these top companies do is take ownership of the main issues that are responsible for driving forward the company. By owning these issues, they can effectively respond to dynamic marketplaces, and in doing this, they can redefine and lead in their respective industries. Thought leadership campaigns had been known to align with how world-class firms in the industry make use of marketing, build lasting influence and go through the extra work of delivering value to their numerous clients irrespective. Other tips by which you can become a thought leader in the real estate industry include; let it be known that these tips should be applied based on that which fully applies to your establishment. These tips are;

  • Creating a business blog: make use of a properly designed blog while offering trendy and valuable content to drive home your opinion. Gone are the days where blogs are dismissed as trivial and insignificant. Check the statistics of the proportion of the world’s population with an internet-enabled phone; then, you will get a grip on what we are trying to pass across.
  • Contribute guest blogs to other proven sites: This is also in line with you trying to grow your influence in the industry.
  • Write a column for your local newspaper
  • Create a vlog or podcast
  • Be internet savvy- answer questions on social media

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    Rental prices in top housing markets fall in March

    San Francisco remains the nation’s priciest rental market

    Rental prices for one-bedroom and two-bedroom units fell in March, sliding by 0.4% and 0.3%, respectively, according to Zumper.

    It now costs the average renter a median of $1,219 and $1,463 to rent the average one-bedroom and two-bedroom units. This equates to an annual increase of 0.2% and 0.6%, respectively.

    Despite this growth, Zumper notes the nation’s top three rental markets including San Francisco, New York, and Boston, all experienced lackluster demand in March.

    In San Francisco, renters saw their one-bedroom rental prices drop by 0.6% to $3,500, while two-bedroom rents grew 0.7% to $4,580.

    New York renters also experienced some relief this month, as prices for one-bedrooms held steady at $3,320. Meanwhile, two bedrooms fell 1.5% to $3,320.

    Rent for one-bedroom units in Boston remained stagnant at $3,000, although prices for two-bedroom units declined by 1.5% to $3,320.

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      Multifamily Sector Battles Against Rising Rent Control Movement

      Here’s why it matters for housing across the board.

      For too long housing affordability has been falsely seen as an industry problem. But in recent years, it’s taken on such an epic scale that local communities and governments are taking more aggressive steps than ever before.

      Nearly one-third (31.5%) of all U.S. households are housing cost burdened, spending more than 30% of their income on housing, according to Harvard’s Joint Center for Housing Studies. That’s 37.8 million households who are spending more than they should on housing.

      The situation is particularly bad for the rental side of the housing market. While 22.5% of homeowners are cost burdened, 47.4% of renter households are. That renter share rises to almost 60% for those households considered severely cost burdened, paying more than half of their income on housing. And it’s not just the poorest who are struggling; the crisis has spread to the middle class as well.

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        If a Bank Branch Has to Close, What Are the Most Likely Reuse Scenarios?

        As banks downsize their bricks-and-mortar footprint, their vacated spaces can be turned to other uses.

        Banks continue to shutdown branches across the country, but investors see creative reuse opportunities for these locations.

        The typical closed branch encompasses around 8,000 to 14,000 sq. ft. of space, with some branches reaching up to 25,000 sq. ft. or 35,000 sq. ft., says Walter Bialas, vice president of research with real estate services firm JLL. This is where creative reuse of space comes into play.

        “Take a 25,000 square foot outparcel, for example,” says Bialas. “With larger retailers under pressure and limited growth in that sector, you have to match a user with the space. Even many restaurants are not this large, so it becomes a challenge to lease or sell the space and maybe develop a plan to divide the space for multiple users, which is why office type users often fit the best.”

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          Affordable Housing Lenders Anticipate 2020 Growth

          Citi Community Capital remains on top of AHF’s annual ranking of construction and permanent lending volume.

          With the high demand for affordable and workforce housing across the nation, lenders’ volumes were robust in 2019, with anticipated continued growth in the year ahead. According to a survey by sister publication Affordable Housing Finance, the AHF Top 25 affordable housing lenders provided over $41 billion in permanent and construction loans to developments that serve up to 80% of the area median income in 2019. This is up from the AHF Top 25 lenders’ $35.2 billion in 2018 and $30.5 billion in 2017.

          Citi Community Capital remains at the top of our lender list, having lent almost $6.1 billion to affordable properties in 2019. That is down from the almost $7 billion in 2018.

          “2019 was a surprisingly strong year. We went into 2019 thinking that interest rates would rise and that it would be more difficult for some projects to pencil,” says Richard Gerwitz, co-head of Citi Community Capital. “But not only was that not the case, but as the year went on, it became increasingly apparent that private-activity bond allocation was going to run out in a few more states, driving some developers to advance their projects. As a result, the last months of the year were even busier than they usually are.”

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            Cost of renting continues to steadily rise

            It’s predicted to keep going

            Rent growth has gone up pretty moderately in the new year, and it forecasted to keep trending that way.

            From December to January, the national average rent has gone up 3% year over year, with the average rent coming in at $1,463. This is also up $43 since last year.

            While rent prices are going up, the 3% increase marks the slowest pace in 18 months, according to a new report from RentCafe.

            The most expensive apartments were found in Manhattan, New York at $4,210 while the lowest rents were found in Wichita, Kansas at $662.

            Out of the larger renter hubs, Washington, D.C. apartments had the highest net increase in rent in one year, at $93. Houston, Texas rentals had the lowest rise in price at $16.

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              Opportunity Zones Seeing the Greatest Growth

              According to ATTOM Data Solutions’ Q4 2019 Opportunity Zones Report released this week, analyzing qualified Opportunity Zones established by Congress in the Tax Cuts and Jobs act of 2017, about half the zones included in the analysis, saw median home prices rise more than the national increase of 9.4 percent from Q4 2018 to Q4 2019.

              The report also shows that 78 percent of the zones included in the analysis had median home prices in Q4 2019 that were less than the national median of $257,000. Some 48 percent of the zones had median prices of less than $150,000.

              ATTOM’s latest opportunity zones report is the third special report analyzing qualified Opportunity Zones. In the Q4 report, ATTOM looked at about 3,700 zones with sufficient sales data to analyze, meaning they had at least five home sales in each quarter from 2005 through Q4 2019.

              One of the high-level findings from the report stated that median prices rose from Q4 2018 to Q4 2019 in 66 percent of the Opportunity Zones, while in 34 percent of zones, they declined or stayed the same. Another high-level finding stated that median prices in 47 percent of Opportunity Zones rose year-over-year more than values increased nationally (9.4 percent).

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                Is the Multifamily Asset Class Immune to Economic Shifts?

                Current demand trends and healthy underwriting standards indicate there shouldn’t be significant issues any time soon.

                Most agree the real estate recovery post-recession has been lengthy and that multifamily has performed well across all stages of our current, mature cycle. At various points in time over the last decade, the other commercial real estate classes haven’t all fared as well as apartments, however.

                This begs the question. Are apartments counter-cyclical and immune to economic shifts that negatively impact other types of real estate? Will multifamily maintain its position as the darling of the industry?

                When examining this past decade, it does appear that demand for rental housing is impervious to economic downturns and other key real estate variables. The fact is that workers always need housing.

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