Property and mall owner Brookfield Asset Management is targeting spending $5 billion to help struggling retailers, as the retail industry reels from the coronavirus pandemic, the company announced Thursday.
The company said its retail revitalization program, backed by Brookfield and its institutional partners, will focus on taking noncontrolling stakes in retailers to assist them with their capital needs during this time of “dislocation.”
The announcement comes as mall-based retail has been one of the hardest hit industries during the Covid-19 crisis. Thousands of retailers’ stores have been shut since mid-March, to try to help curb the spread of the virus. Two retailers — J.Crew and Neiman Marcus — filed for Chapter 11 bankruptcy protection this week. More retail bankruptcies, and many more permanent store closures, are expected to be looming.
Brookfield has already bet big on retail. It acquired the remaining stake it did not already own in U.S. mall owner General Growth Properties in 2018, taking control of properties such as Fashion Show in Las Vegas, and Oakbrook Center in Illinois. GGP had earlier in 2016 teamed up with the biggest U.S. mall owner, Simon Property Group, to buy the embattled teen apparel retailer Aeropostale. And just earlier this year, Brookfield, Simon and Authentic Brands Group acquired the clothing chain Forever 21 out of bankruptcy court.
Suraj Shrestha is an associate at Harborside Partners. He has been taking the lead role on research projects; to develop and implement online marketing strategies for search engine optimization and social media marketing. He is one of the core parts for helping to grow business revenue and the company’s online presence.