Here are 5 ways to highlight every rental property’s most sellable features from Keepe, the on-demand maintenance company.
Each property has its own special features that make it unique, and it is these features that attract new tenants and therefore must be showcased in the best possible light.
While this can be tricky, there are ways to do it that don’t require outsourcing expensive professionals and a large budget.
In fact, these five ways to highlight the sellable features of rental properties will help you attract the right tenants easily.
Quit focusing on what you don’t have, and highlight the amenities and features your rental property or apartment does have. Even if your unit is a little older or not as newly built as some of the competition in your neighborhood, you can still attract quality renters.
If you have something neighboring residents don’t — think a parking garage in San Francisco or an elevator in NYC — make sure those are prominent features on your listing. Hone in on what your property offers and speak to its strengths. Make sure tenants know what makes your property unique, even if it’s something simple like hardwood flooring.
There’s no need to be, or hire, a professional photographer; smartphones these days typically come with expert-quality cameras. Using your smartphone or even an inexpensive digital camera will allow you to capture depth and field with high resolution.
Check out the latest devices if yours isn’t quite up to date. It’s a worthwhile investment that will have you capturing the top features like a pro.
Suraj Shrestha is an associate at Harborside Partners. He has been taking the lead role on research projects; to develop and implement online marketing strategies for search engine optimization and social media marketing. He is one of the core parts for helping to grow business revenue and the company’s online presence.