To get in front of potential renters and to stay in touch with current renters, emails are a powerful tool. Everyone checks their inboxes several times a day, yet the success of your email campaigns depends on open rates. Crafting great emails takes a lot of time and thoughtfulness, but all that hard work can go to waste without an open.
So how could your email subject line catch the eye of the recipients? First of all, brevity is extremely important. Emails with subject lines of six to 10 words have the highest open rates, according to research from marketing tech company Retention Science. Additionally, you need to consider the fact that most people check their emails using their mobile phones and that small screen will unavoidably truncate part of your email subject line.
Being concise, however, means that you need to constantly explore your creativity and come up with catchy phrases. Here are three key ingredients of great email subject lines for more opens by prospects, according to Geneva Ives, marketing content manager at Yardi:
Suraj Shrestha is an associate at Harborside Partners. He has been taking the lead role on research projects; to develop and implement online marketing strategies for search engine optimization and social media marketing. He is one of the core parts for helping to grow business revenue and the company’s online presence.