Marketing Manufactured Housing Communities During the Pandemic

Valerie Lombardi of Ascentia Real Estate shares strategies for working in unprecedented conditions and changing the misconceptions about MHCs.

The manufactured housing industry has been coping with the effects of the pandemic better than most sectors have due to a combination between the ever-growing need for affordable housing and the limited new supply, most experts agree.

Although fundamentals remained strong, those managing and marketing manufactured housing properties had to tailor their strategies to keep both tenants and employees safe, while also maintaining operations at a normal level. Ascentia Real Estate Holding Co. Marketing Director Valerie Lombardi told Multi-Housing News that the company quickly adjusted to working in an unknown environment. In the interview below, Lombardi expands on the unique issues the manufactured housing industry is facing, and discusses what owners and managers can do to break the stigma.

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