There are five trends witnessed during the pandemic that will be shaping the future of rental housing and apartments for years to come, according to National Apartment Association (NAA) President and CEI Bob Pinnegar.
“The world continues to change as vaccines roll out. During the past year, businesses have adapted, consumers have altered purchasing habits and industries are adjusting to a new normal. The rental housing industry is no different, and apartments will continue evolving in response to the pandemic,” Pinnegar said in a release.
Here is what Pinnegar said about the five trends he sees, in a recent Washington Post column.
“There has been a shift in the amenity world—shareable areas to individual spaces.
“Shared spaces such as fitness centers and pools are still important, but communities have shifted their focus to in-home amenities like larger kitchens, balconies, in-unit washer and dryers and high-speed Wi-Fi.”
“For obvious reasons, there’s now a larger number of prospective residents virtually searching for new homes.”
While it was previously only part of the process of selecting a new community, virtual touring has been a catalyst to “invest in new technology, high-quality videos and specialized training to give prospects a more complete picture of the community.”
Suraj Shrestha is an associate at Harborside Partners. He has been taking the lead role on research projects; to develop and implement online marketing strategies for search engine optimization and social media marketing. He is one of the core parts for helping to grow business revenue and the company’s online presence.