Academic institutions announced plans to bring students back for on-campus learning this year, further bolstering demand for both on- and off-campus housing. The average college student is aged between 18 and 23 years—and part of the Gen Z cohort, the only true digital native generation.
According to a survey of more than 10,000 Gen Z renters conducted by RentCafé, Instagram, Facebook, YouTube, and TikTok are the top social media channels most often used by this age group. “Gen Z wants short video content,” said Esther Bonardi, vice president of marketing and REACH at Yardi. “Some 40 percent of these renters like videos that span over 15 seconds or less, while 30 percent will watch up to a minute… but no more.”
What’s more, Gen Zers values integrity and transparency—they want a personal connection with content, such as seeing friends and familiar places tagged. Brynna Nugent, marketing strategist, social media & reputation management at BH Management Services, believes the goal is to show an authentic glimpse into community life, with property operators acting as a trusted resource to the community with guided content.
With that in mind, we put together a list of marketing tactics catered directly to the student renters you are looking to attract to your community.
Suraj Shrestha is an associate at Harborside Partners. He has been taking the lead role on research projects; to develop and implement online marketing strategies for search engine optimization and social media marketing. He is one of the core parts for helping to grow business revenue and the company’s online presence.