· Loss to lease is an important metric that is utilized during the analysis of commercial real estate.
o Loss to lease is the difference between actual rent and market rent of a property.
o Loss to lease is usually a separate line item on an accounting or underwriting spreadsheet, making it easy to identify. Commercial real estate brokers will include the loss to lease number in their marketing materials to show the property’s potential.
o Loss to lease merely indicates the difference between the actual rents of the property, and its potential income, if units were rented at market rates. The loss is not actually a cost the owner needs to pay.
o Only units that are rented are considered in the loss-to-lease calculation.
· An example of loss to lease would be if a property had 10 units, each rented at $900 per month, however; the market rent for each of those units was $1000 per month; the property would have a $12,000 annual loss to lease. $100 monthly loss to lease per unit X 10 units X 12 months = $12,000.
· Why Does Loss to Lease Occur?
o Loss to lease is common with properties that offer a free month of rent as a new lease incentive. If a property offers 1 month of free rent, that unit’s free month will increase the property’s loss to lease, since the property is not capturing the full market rate annual rent for the unit. If the tenant stayed 1 more year, and there were no additional rent incentives, (and the rent was increased to the market rent), there would be no loss to lease for that unit. For example; a property rents a unit for $1,000 per month which is market rent for the unit, but in order to incentivize new tenants and move-ins, the management offers 1 free month. This unit now has an annual loss to lease of $1,000. Now say the tenant signs a new lease for the second year at $1,050 which is the new market rent, and this second lease has no free month of rent included, this unit now has no annual loss to lease.
o Another cause of loss to lease is rising market rents in fast-growing areas. Market rents are growing faster than the contractual rental amounts.
o Poor management is another common reason for loss to lease. Properties with absentee owners and/or managers will most likely have a loss to lease since they are not raising rents to market and are usually not even resigning annual leases with tenants but just keeping them on verbal, month-to-month leases (very common with mom-and-pop property owners).
· Why is Loss to Lease Important to Commercial Real Estate Investors?
o Loss to lease is an important metric because it displays the property’s potential income (if all units were rented at market rent). This shows a potential buyer what money has been left on the table by the current owner.
§ One word of caution here is when I review a broker’s marketing materials for a property, it is normal for the brokerage to use very high market rent numbers which will show a much higher loss to lease. With one property we sold last year, the broker’s market rent numbers were very high. Not saying it would not be impossible to achieve but, it would be very difficult, and it would have been reckless for any buyer to use those numbers without doing their thorough due diligence.
o Owners should be regularly reviewing their loss to lease, especially with larger properties where there are consistently new tenants moving in, and existing tenants re-signing leases. The property manager and owners should always be discussing market rents, rent increases, and possible incentives for new tenants.
· Raising Rents to Fix Loss to Lease
o Raising rents is a very delicate procedure. It is one thing for raising rents to market when a new tenant moves in but, it is another thing to raise rents with existing tenants. Going one step further, it is another thing to grossly raise rents after purchasing a property.
§ One topic I hear from new multifamily investors is that they purchased a property with say 3 units, and they feel rents are $400 below market, and they believe that they are just able to raise rents $400, and tenants will not only stay but, also pay $400 more. That is usually not the case, and in most situations like this, the tenants are going to leave soon after or just stop paying rent altogether.
o Raising rents is risky if it is not done correctly. If you have properly maintained the property, and you are asking for a minimal rent increase of a few percent, you probably won’t have any issues. If you start asking for double-digit increases, you better have done some dramatic upgrades to the property.
o When we purchase an apartment complex, on day one we start to make repairs, and upgrades to the property. Tenants will notice that, and they will appreciate it. That makes the rent increase conversation much more manageable.
o When we are renovating the interiors of units, we will renovate some units once they become available, and then resign other tenants to new leases for the other units that we do not plan to renovate at this time. During these lease renewals, we want to keep as many good tenants as possible, and will usually offer them a minimal rent increase at their current unit, while offering them the ability to move into our already renovated units at the property.