Why would we purchase a property with poor (Yelp) reviews?

The overall goal of value-add investing is to find a mismanaged property with deferred maintenance and bring it to the level of the area it is in (or slightly higher). This is where the value is added. It is not unusual for the property to be renamed and rebranded during a repositioning. A new website is created; a new property management team is hired etc. We focus on turning the below average asset into a thriving community; helping to increase tenant retention and returns.
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