SS63: The Importance of Having a Real Estate Website and Email Address

Email addresses and websites are the first thing people notice about you and your company. In this episode, Charles discusses why having a real estate website and an email address at that website will make you look more professional and serious to; brokers, contractors, investors and vendors.

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Talking Points:

If you are an active real estate investor; it is imperative that you have a real estate website and an email address at that real estate website’s domain
If you are a passive investor; it really does not matter since you are not trying to win deals and usually the deal operator or general partners only care if you have the funds to invest
I was speaking to a real estate broker we work with and told me that he will not even respond to a FREE email address (Gmail, Yahoo, Hotmail, etc.) for deals over 50 units; since he has never sold a property to one. He lowered this from 100+ units in 2020 because of the number of inquiries he was receiving and if the deals are under 50 units; he says he requests proof of funds from the beginning if they are contacting him from a free email address.
- The same broker mentioned that nearly all 100+ unit deals involved buyers or sellers with real estate websites and email addresses at that domain
- He also mentioned that 2/3 of sellers and buyers he worked with on complexes under 50 units had real estate websites and email addresses at that domain
Some people have a day job or another business and they will use this email but you are really limiting yourself since your email, email address and website are usually the first impressions people have of you – if you are trying to buy an asset worth 100s of thousands or millions of dollars; how will a broker know you are serious if you will not invest a little bit of money in branding yourself and your company
On a side note, if people don’t know my story; I am a full-time real estate investor but also a partner in a payment processing company I started in college, and when I used to answer emails and respond to inquiries; there were a few things upfront I reviewed with a new inquiry that would allow me to gauge the seriousness of the potential client and how much time I would dedicate to them
- That they had their own domain name for the business – not a free domain name
- How professional was their website?
- The email intro and the email closing (did they say “Hi” or “Hello”) – do they have an email signature?
- The body of the email; correct grammar, spelling mistakes
Now these sound very basic but I bet you have similar procedures when you receive a new email or inquiry in your business; especially if it is a commission job
In closing, if you are a serious real estate investor or are planning on becoming one (even if you are just buying 1 deal – 1 single family house – every 5 years); pay a couple of hundred dollars and set up an LLC for your company’s brand, build a quick website and set up an email address there; it will cost you a few hundred dollars and take a weekend to write the content and get it setup – you can also add to it in the future – doesn’t need to be perfect and you will start being taken more seriously when you are talking to everyone throughout the real estate community

Transcript:

Charles:
Welcome to Strategy Saturday; I’m Charles Carillo and today we’re going to be discussing the importance of having a real estate website and email address at that website. Now, if you’re active real estate investor, it’s imperative that you have a real estate website and an email address at that real estate website domain. And if you’re a passive investor, it really doesn’t matter since you’re not trying to win deals. And usually the deal out rate or general partners only care. If you have the funds to invest with us, we have a number of passive investors that have free email addresses that work with us. The reason for this episode was I was speaking to a real estate broker we work with, and he told me that he will not even respond to a free email address, Gmail, Yahoo, Hotmail, et cetera, for deals over 50 units. Since he’s never sold a property to, he lowered this from a hundred plus units in 2020, because of the sheer number of inquiries he was receiving, and he needed a way to sort it.

Charles:
So if the deals are under 50 units and it’s coming from a free email address, he says he requests proof of fund from the beginning. And the reason for this is to sift through anybody that probably isn’t serious. Now the same broker that nearly all hundred plus unit deals involve buyers or sellers with the, with a real estate website and email addresses at that domain. So if it was like sun valley capital, it would be market sun valley capital. He also mentioned that two thirds of sellers in buyers, he worked with on complexes under 50 units had real estate websites and email addresses at that domain. Now some people have a day job or another business, and they will use this email, but you are really limiting yourself since your email, your email address and your website are usually the first impression people have of you.

Charles:
And if you’re trying to buy an asset worth hundreds of thousands or millions of dollars, how low broker know you’re serious, if you will not invest a little bit and branding yourself and your company. Now on the side note, if people don’t know my story, I am a full-time real estate investor, but also a partner in a payment processing company. I started in college and when I used to answer emails and respond to new inquires, there were a few things upfront. I reviewed with a new inquiry that would allow me to gauge the seriousness, that potential client and how much time I would dedicate to them. You know, that they had their own domain name for the business and not a free domain name. How professional was their website, make sure there wasn’t spelling errors or things that weren’t working on it. The email intro and the closing email, did they say hi or hello?

Charles:
And do they have an email signature, like with their information in there and the bottom of the email, correct grammar value, mistakes. And these are like really simple things. But if you go through and someone has not spent the time to send you a correct email or their business doesn’t look professional and they want you to spend time with them, especially in a commission based business, right. You know, it, it’s, it’s very important that you use a real estate mill address or you have a really professional introduction when you’re contacting people that you wanna work with. And this is all types of brokers. This is vendors. This is contractors right now in closing. If you’re a serious real estate investor or you’re planning on becoming one, even if you’re just buying one deal, one single family house, every five years, pay a couple hundred dollars and set up an LLC for your company’s brand, build a quick website and set up an email address there.

Charles:
And it will cost you just a few hundred dollars and take a weekend to write the content and get it set up. You can also add to it in the future. Okay. It doesn’t have to be perfect. You don’t need like hundreds of pages in the beginning. You need handful of pages and it will start being taking more seriously when you’re talking to everyone throughout the real estate community. Now I hope you enjoyed. Please remember to rate, review, subscribe, submit comments, and potential show topics at global investors, podcast.com. Look forward to two more episodes next week. See you then

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